Enfront Introduces Direct Personalized Recruiting
Direct marketing solutions company Enfront has announced the launch of RecruitCard to allow companies to reach job candidates who may not be susceptible to online advertising methods. RecruitCard communicates career opportunities via personalized direct mail and Internet landing pages.
“RecruitCard is not an all-inclusive answer, but we deliver passive candidates and word-of-mouth buzz in a way that supplements traditional job posting methods,” says Bill Corbin, Founder of Enfront’s parent company, UN Communications.
The recruiting method was launched initially in January for a small trial period, revealing effectiveness and exposed the potential to expand the number of clients as well as geographical range.
Mark Anderson, VP of Sales and Marketing for Enfront, explained in a statement, “In recent years, the competition for talent has risen to new levels forcing companies to seek new ways to differentiate themselves from competitors. While the Internet has surpassed traditional media as the most cost effective method for reaching candidates, this evolution has diluted the initial impact as jobseekers have become bombarded with messages from a horde of competing recruiting service providers.” He added, “RecruitCards provides a fresh approach that marries traditional direct mail with the Internet.”
Enfront provides its own response and hire-source tracking technology as well as state-of-the-art digital direct mail techniques. Companies are provided with a detailed view of which campaigns are successfully driving responses and applications, influencing future campaign decision making.
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