DMA Establishes Standards for Online Advertisers
The Direct Marketing Association (DMA) has announced the release of the Best Practices for Online Advertising and Affiliate Marketing Networks to assist marketers in protecting and growing their brands in the online environment. The objective of the document is to provide guidance to marketers employing affiliate marketing in their media plans. Standards that are set within the document aim to enable marketers to maintain good customer perception, as well as protection, of the online brand.
“Preserving the security, integrity, and growth of brands online is more important now than ever as the interactive marketing landscape continues to evolve,” said Matt Blumberg, co-chair of DMA’s Interactive Advisory Board and chairman and CEO of ReturnPath. “DMA’s Best Practices for Online Advertising and Affiliate Marketing Networks provides all marketers with an opportunity to foster an environment in which both brands and customer relationships can flourish.”
The new document is available on the DMA’s website and includes five points dictating how online marketers using advertising and affiliate networks should proceed. The recommended practices include ensuring the legal and ethical compliance of a network, performing due diligence on prospective network partners for the entire advertising process, creating a written contract, constructing parameters within the written agreement, and developing a system to monitor ad placements.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Covario Issues Annual Client Awards for SEO/SEM Success February 10th 2012 ADOTAS - Search engine marketing/SEO services provider Covario issued the [...] more »
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Features
- Infographic: The Online Ad Industry Is Like the Stock Market February 10th 2012
- Mobile Search: More Intent, More SMB Opportunity February 10th 2012
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
