Comments on: Community has Consumed the ‘Net: But Are Marketers Ready to Open Shop in Them? http://www.adotas.com/2006/06/community-has-consumed-the-net-but-are-marketers-ready-to-open-shop-in-them/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: David Hurlbert http://www.adotas.com/2006/06/community-has-consumed-the-net-but-are-marketers-ready-to-open-shop-in-them/#comment-12765 David Hurlbert Tue, 20 Jun 2006 14:09:07 +0000 http://www.adotas.com/2006/06/community-has-consumed-the-net-but-are-marketers-ready-to-open-shop-in-them/#comment-12765 Although blogs can help assist with Customer Care; as mentioned in this article, it should not be used to replace routine customer service. In the article, it mentioned how Dell uses blogs for Customer Card, and it mentioned how The Home Depot uses blogs to Build Advocacy. Unfortunately, both of these companies (Dell and The Home Depot) were just rated very poorly for customer service by Business Week magazine. That's a lesson for companies: Do not attempt to use blogs as a means of reducing your customer care costs, or you'll receive the same poor results which Dell and The Home Depot are now suffering. David Hurlbert Pulsar Marketing Although blogs can help assist with Customer Care; as mentioned in this article, it should not be used to replace routine customer service.

In the article, it mentioned how Dell uses blogs for Customer Card, and it mentioned how The Home Depot uses blogs to Build Advocacy. Unfortunately, both of these companies (Dell and The Home Depot) were just rated very poorly for customer service by Business Week magazine.

That’s a lesson for companies: Do not attempt to use blogs as a means of reducing your customer care costs, or you’ll receive the same poor results which Dell and The Home Depot are now suffering.

David Hurlbert
Pulsar Marketing

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