Click Tactics Opens STREAM 6 Direct Marketing Solution
Click Tactics Inc., a multi-channel marketing service that assists Global 2000 companies in strengthening subscriber communications, has announced the release of a series of direct marketing solutions known as Subscriber STREAM 6. The series tailors messages to individual customers and uses analytics to determine which messages are the most effective. The program initially utilizes timed communication, in which customer events trigger messages, allowing the cable and telecom companies to reach customers at an optimal moment.
Using analytics, it tailors the messages to the customers’ needs in a manner that is proven most effective. Finally, Subscriber STREAM 6 streams communication across channels that have been determined by customer behavior and/or preferences. The series is a move to help these companies increase results in acquiring, retaining, and increasing sales amongst subscribers in today’s competitive market.
Click Tactics has also announced that Atlantic Broadband has enlisted the marketing service to implement its subscriber communications program. Atlantic Broadband, a top 20 US cable operator with customers spanning the east coast, has largely been concerned with maintaining its high level of customer service. “We take the time to know our customers and their preferences,” said Atlantic Broadband’s chief marketing officer Christopher S. Daley in a statement released today. “With Click Tactics, not only can we deliver specific messaging streams for each customer segment, we quickly test and learn which message combinations work best.”
Atlantic Broadband will join other cable and telecom leaders like Verizon and Sirius Satellite Radio in utilizing Click Tactics’ techniques.
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