Comments on: Planning 2.0: The Next Agency Paradigm Shift http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: mindblob » The new creative mind - Design thinking http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12938 mindblob » The new creative mind - Design thinking Fri, 30 Jun 2006 00:33:57 +0000 http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12938 [...] As David mentioned on his blog [*] , this article [ source Adodas ] is an interesting overview of the situation advertising agencies are currently facing. [...] [...] As David mentioned on his blog [*] , this article [ source Adodas ] is an interesting overview of the situation advertising agencies are currently facing. [...]

]]> By: James Gross http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12555 James Gross Mon, 12 Jun 2006 06:41:32 +0000 http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12555 Great article Craig! Really, a fantastic column and one that I was just thinking about. Great article Craig! Really, a fantastic column and one that I was just thinking about.

]]> By: Weekly Linkage [06-09-06] at Experience Planner http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12518 Weekly Linkage [06-09-06] at Experience Planner Fri, 09 Jun 2006 14:41:16 +0000 http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12518 [...] The New Creative Mindset [...] [...] The New Creative Mindset [...]

]]> By: Maurizio Goetz http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12490 Maurizio Goetz Thu, 08 Jun 2006 06:36:48 +0000 http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12490 I fully agree, I recently wrote an articly explaing the same concept. Today I linked at your article. I fully agree, I recently wrote an articly explaing the same concept. Today I linked at your article.

]]> By: Michael http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12466 Michael Tue, 06 Jun 2006 15:05:55 +0000 http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12466 Hello Craig, Thank you for your cogent comments. You have accurately captured the trend of disintermediation by the Internet. However, all is not lost, what if there were a web based service that permits the viewer of Internet based television to choose advertisements to watch, independent of the broadcast content being viewed. The advertiser never misses their target and the viewer would have a variety of incentives to purchase the product. "What if" exists. Let me know if you are interested in "getting the eyeballs back on the product" with a precise ROI. Hello Craig,

Thank you for your cogent comments. You have accurately captured the trend of disintermediation by the Internet.

However, all is not lost, what if there were a web based service that permits the viewer of Internet based television to choose advertisements to watch, independent of the broadcast content being viewed. The advertiser never misses their target and the viewer would have a variety of incentives to purchase the product.

“What if” exists. Let me know if you are interested in “getting the eyeballs back on the product” with a precise ROI.

]]> By: Adotas Article About Experience Planning at Experience Planner http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12465 Adotas Article About Experience Planning at Experience Planner Tue, 06 Jun 2006 14:22:18 +0000 http://www.adotas.com/2006/06/changing-of-the-agency-guard-why-account-planners-should-be-digital-enablers/#comment-12465 [...] Adotas has a new article online directly related to this topic.  It’s called “Changing of the Agency Guard: Why Account Planners Should Be Digital Enablers“. [...] [...] Adotas has a new article online directly related to this topic.  It’s called “Changing of the Agency Guard: Why Account Planners Should Be Digital Enablers“. [...]

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