• Comment
• Print Article
• Email
• Permalink

CBS Finds Vibes in SMS Advertising Deal

Written on

Jun 7, 2006 

Author

Sarah Novotny  |

Share

CBS Finds Vibes in SMS Advertising Deal

According to a Reuters report, CBS Radio today will announce a deal to offer text messaging to listeners, in turn enabling a new service that the “eye network” said will help stations and their advertisers reach and interact with consumers.

The 41 station deal between CBS Radio, a unit of CBS Corp., and Vibes Media, provider of the iRadio Instant Response Text Messaging Platform, marks the largest text messaging deal in broadcast radio to date, according to Vibes.

Vibes has previously provided the platform to stations owned by Clear Channel Emmis Communications, Citadel Broadcasting Corp. and XM Satellite Radio.

“This is the first massive group deal. They’re not just putting their toe in the water. CBS is making a strategic commitment to this space and that speaks volumes,” said Jack Philbin, president and co-founder of Chicago-based Vibes, in a statement to Reuters.

Under the deal, listeners of 41 CBS Radio stations, including 25 in New York and Los Angeles, can participate in promotions and contests from anywhere via text messaging on mobile phones without the hassle of busy signals.

Vibes said the deal gives stations the ability to create customized promotions and enhanced advertising opportunities.

CBS, though, says that the deal is larger in scope, whereby listeners can now also text requests, shout-outs and votes using their phones. Along with the ability to customize promotions, stations can also use the platform to inform listeners to things like upcoming artist interviews or when local concert announcements are about to be made on the air.

As a result, radio operators will key listener data that can be relevant to advertising sales. Additionally, CBS says advertisers liked the fact that each message to the listener can be tagged with a “powered by” message, making each communication brand-specific.

Tags: cbs_radio, partnerships, SMS, vibes_media and wireless

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
• Mobile Marketing News: [...] Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile Meanwhile,