BlueLithium Rolls Out Streaming Video Ad Network
Online advertising network BlueLithium has just launched their new streaming video network, AdRoll. Unlike most streaming video advertising networks, AdRoll can target customers behaviorally, allowing advertisers to stream ads based on websites a customer has visited.
BlueLithium gives the example of a customer who visits the web site of a mobile phone provider. When that web surfer visits another site on the BlueLithium network, that person will see streaming video ads related to that same wireless provider.
According to BlueLithium, behavioral targeting for streaming ads increases click-throughs and conversions by 300%. “It’s the first video streaming network that also leverages the power of behavioral targeting, which advertisers have been asking for, and we’re pleased to be the first to deliver on,” said BlueLithium CEO Gurbaksh Chahal in a statement.
Streaming AdRoll ads can be displayed both as banner ads and as in-stream advertising. In-stream ads appear during the playback of streaming video either before or after the content. AdRoll in-banner ads can appear as part of a standard leaderboard or skyscraper. AdRoll customers also have access to BlueLithium’s network of 1,000+ publishers and its demographic targeting technology.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
