As I said, each of those networks is paying you higher because they are paying someone with better inventory less than they should be. Used to be my sites. Not anymore.

Good publishers – look at auctions like adecn and yield manager.

Apparently you do not read entire posts before you respond. If what you say was the case then I would have been either receiving lower rates from Casale, Value Click Media, and Tribal Fusion This is not the case. My rates are as strong as ever with these three and Google, Yahoo, etc. I have only worked with two of the networks which use the Yield Manager system, rates are basically the same. For example one 22000 impressions served on the 8th of June earned an CPM rate of .09 with 296 conversions. If my traffic was not converting I think I would have little conversions. This just shows the auction system is not true to helping publishers on a level playing field. Since my rates are ten times higher than Yield Manager with the other networks mentioned then it would safe to say they do not offer a true rate on a publishers site. Rather they offer a rate where the advertiser gets the inventory for cheap and Yield Manager gets their fee. I also think Yield Manager takes a piece of the profits or some sort of fee. With that said Yield Manager has no incentive to help the publisher better their rates since they make money regardless. As more and more publishers really look into this solution they will see they are loosing more money by use their service over a standard quality CPM network.

what you’re experiencing is the reality of an auction. Your ad inventory is lower quality so you generated lower CPM. Back in the day, the big networks would pay lower to higher quality sites to overpay the lower quality sites. You are the type of publisher that I was subsidizing all these years.

For that reason, some publishers won’t like auctions, but alot will.

I also used Adknowledge, Yahoo, and Google on my sites. All three programs netted me well over .30 eCPM. True CPC and CPM networks are the way to go. Advertisers and Yield manager are the only ones that win in this auction based scenerio.

I saw a press release from Right Media that said they are serving 2 billion impressions a day. I don’t know about others but I’m a publisher and am happy. Their literature says they are an open exchange, and i’d try adecn if they are too.

I was sick of daisy chaining from this network to that network, losing impressions and delaying my pageloads. In Yield Manager (Rightmedia’s technology), I’ve been able to traffic in advertiser campaigns, my network deals, link easily to many other buyers and ban advertisers or creatives I don’t want. Their interface is very simple too.

A new model has arrived. Praise the Lord and pass the CPMs.