Adobe Lands Software Distribution Deal with Google
Adobe Systems Inc. announced Wednesday that Google has agreed to pay the multimedia software maker a “significant” amount to distribute the Web search leader’s software, Reuters reports.
Adobe revealed that it has already begun distributing Google search software to new users of Adobe’s Shockwave multimedia playback software, which offers interactive programming such as games, entertainment, business presentations, and advertisements in a Web browser.
Additionally, Adobe confirmed on its site that the Google deal displaces a previous agreement it had with the latter’s main rival, Yahoo—which entailed Yahoo search software being delivered when users download new versions of Shockwave.
The pre-install deals also mark a change for Google, which, according to the report, historically has incurred little upfront cost to attract customers to its services. Google’s strategy instead was to share a portion of ad revenue with partners who drive traffic its way.
The new Adobe deal, though, calls for users to receive a free version of the Google Toolbar Web search software when they download Adobe’s Shockwave player for use with an Internet Explorer browser.
“We’re excited to partner with Adobe to make these features available to their users, and look forward to finding other ways to work together,” Google said in a statement.
Article Sponsor
More News
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Latest News
- Ad Spend Forecast Down Overall, Online Safe for Now November 20th 2008
- Will Bandwidth Limits Kill the Video Ad? November 20th 2008
- Yahoo To Power T-Mobile Portal November 20th 2008
- Jivox Reels in Two New Ad Partners November 20th 2008
- Report: Online Marketing Budgets Grew in ’08 November 20th 2008
- Google’s Lively? Not So Much. November 20th 2008
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
Features
- Holiday Hootenanny: Win the Ad WAR November 20th 2008
- When Boomers, Gen Y Collide November 20th 2008
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)

