Adobe Lands Software Distribution Deal with Google
Adobe Systems Inc. announced Wednesday that Google has agreed to pay the multimedia software maker a “significant” amount to distribute the Web search leader’s software, Reuters reports.
Adobe revealed that it has already begun distributing Google search software to new users of Adobe’s Shockwave multimedia playback software, which offers interactive programming such as games, entertainment, business presentations, and advertisements in a Web browser.
Additionally, Adobe confirmed on its site that the Google deal displaces a previous agreement it had with the latter’s main rival, Yahoo—which entailed Yahoo search software being delivered when users download new versions of Shockwave.
The pre-install deals also mark a change for Google, which, according to the report, historically has incurred little upfront cost to attract customers to its services. Google’s strategy instead was to share a portion of ad revenue with partners who drive traffic its way.
The new Adobe deal, though, calls for users to receive a free version of the Google Toolbar Web search software when they download Adobe’s Shockwave player for use with an Internet Explorer browser.
“We’re excited to partner with Adobe to make these features available to their users, and look forward to finding other ways to work together,” Google said in a statement.
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