Zoove Study Faults Mobile Marketing, Offers Solution
Zoove Corp. today reported the results of its Mobile Marketing Consumer Study, a survey of 600 individuals across 15 states questioning the effectiveness of SMS-based marketing. Zoove’s new StarStar messaging technology, an alternative to traditional text messages, was proposed to respondents as a part of the survey.
The company found that 72 percent of respondents could open a text message from a marketer, but only about 47 percent of these could send a call-to-action response themselves. Of those who could respond, 70 percent complained that it takes too long, 65 percent say it is a hassle, and 70 percent couldn’t remember the specific call-to-action.
When introduced to it, 91 percent of consumers found Zoove’s StarStar technology to be an easy way to respond to mobile marketing campaigns. Rather than text messaging a long complicated number or phrase, StarStar only requires mobile users to enter ** (hence, star star), followed by a specific brand code for a product or service. Zoove is providing advertisers with “vanity codes” to give consumers quick recognition and an easy way to respond.
The study was conducted in cooperation with Mediamark Research, Inc., as well as MPG, the buying and planning network for global communications group Havas.
Reader Comments.
this is fascinating, with the exception that it’s not operational in the United States of America. Should this really be considered news? Sounds like industry distraction on the part of Zoove.
E
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Features
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
