Zookoda Launches RSS-to-Email Marketing, Version 2.0
After 8 months of beta testing, Australian RSS-to-email marketing company Zookoda has launched version 2.0. It’s a service geared towards bloggers and lets them promote their blogs by turning them into full-featured email newsletters. Zookoda reads a blog’s content directly from the RSS feed, meaning that the content is updated automatically whenever a blogger posts new content.
The service is currently completely free, and allows bloggers to customize their email templates, and schedule when they want their content sent out (weekly, monthly, daily, etc.) It also lets bloggers control subscriptions, unsubscribes, and provides subscription metrics like number of click-throughs, open, bounce, and unsubscribe rates. Metrics data can be viewed on the Web, or exported via RSS or a .pdf file.
Along with the version 2.0 launch, Zookoda has also launched a specialized service for blog networks. “As blog network companies continue to expand and search for ways to increase site traffic, email marketing is beginning to play an important role in their business,” wrote co-founder Nick McNaughton on the official blog. Zookoda’s Blog Network Solution lets blog network operators “drill down” and examine how each of their individual blog email newsletters is performing.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
-
Loading ...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
