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Yahoo Unveils Consumer-Friendly Tech Marketplace

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May 1, 2006 

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Sarah Novotny  |

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Yahoo Unveils Consumer-Friendly Tech Marketplace

Yahoo! Tech, the search site’s down-to-earth guide to the consumer technology marketplace, has gone live today. Combining original and licensed consumer reports on a wide array of tech products as well as community rating features, a shopping component, and customizable Yahoo! search in all areas of the site, Yahoo! Tech aims to deliver all the geeky content users want without the confusing geek speak.

“We were hearing loud and clear that mainstream consumers felt overwhelmed by the out-of-touch language of technology marketers and publishers,” Elizabeth Harz, Category Development Officer of Technology for Yahoo!, tells ADOTAS. “We wanted to become that 24/7 one-stop destination for technological answers. (Yahoo! Tech) is a great example of employing a lot of useful components—integrated search, original content, and ecommerce—in one site.”

Yahoo! wants advertisers on its network to see the site as an opportunity to make their tech product or service more accessible to a wide internet audience. Hewlitt Packard, Verizon Wireless, and Panasonic—companies all known for taking the jargon out of high-tech offerings in their previous campaigns—are the first to jump aboard.

The site’s offerings, which Yahoo! Tech GM Pat Houston called a “triumvirate of content” aimed to “free people from the tyranny of choice”, includes technology advice columns from four experts who appeal to different demographics: Mom, Techie Diva, Working Guy, and Boomer. “My Tech” is a search tool which remembers all of the products a particular user has looked for and stays with them like a toolbar while they browse the site. Yahoo! Tech will also begin to run an original video show called “Hook Me Up,” in which tech-impaired consumers become the star of a gadget makeover.

The site incorporates content from Consumer Reports, McGraw Hill, PC World, PC Magazine, and “For Dummies” creator John Wiley & Sons.

Tags: consumer_electronics, social_networking, technology and Yahoo

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