WSJ.com
What they do: WSJ.com is the online complement to Wall Street Journal’s award-winning print content. The paid subscription site–which is currently celebrating its 10th anniversary by offering a 10-day “Open House” for free, unlimited content–has become the most trusted news source on the Web for business executives, opinion leaders, and a wide variety of professionals with upscale lifestyles and interests.
Readers log in daily to find breaking headlines in current events, markets, technology, international events, and weekend and leisure. The site also features a customizable My Online Journal page as well as numerous research and tools for the modern business.
Why you should buy: With more than 7.2 million unique users every month, WSJ.com is guaranteed to get you both the reach and the target audience you seek. Its readers are affluent, well-educated, active members of the business community who touch base with the site on a frequent basis.
Demographic Profile:
-68% are senior executives or managers in their companies
-58% are involved in the acquisition of computers and networking systems in their companies
-99% are college educated, 61% have a postgraduate study/degree
-93% research products and/or services online
-39% own a luxury vehicle
-Average number of business trips taken in the past year: 12
-Average household income: $215,600
-Average household net worth: $1.6 million
Format:
WSJ.com accepts the following banner sizes:
728 x 10……………Portfolio section
300 x 250………….Box
300 x 600………….Rectangle
468 x 60…………….Banner
120 x 600………… Skyscraper
160 x 600…………..Skyscraper
WSJ.com also supports the following rich media formats, given that the advertisement relies strictly on user-initiation: DHTML, EyeWonder video, Flash, GIF, GIF89, HTML, IBM HotMedia, Java, JavaScript, JPEG, Point Roll, Shoshkele, Superstitial, Viewpoint, and VRML.
Contact: http://advertising.wsj.com/online/contacts/contact_us.html
Maricor Rich
Display Advertising Sales
212.597.5941
advertising@dowjones.com
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