Winstar Takes On Video Ads
Winstar Interactive Media, the online advertising subsidiary of Interep, has launched the Interactive Video Network (IVN). Like it’s parent, the IVN online video ad network will also cater one-on-one to big-name branded sites from companies like The History Channel, The A&E TV Network, Popular Mechanics, and AccuRadio. IVN will serve pre-roll video advertising, andthe company ispredicting that it’ll serve more than 50 million pre-roll ads a month to more than 10 million unique users.
“IVN will specialize in representing and aggregating the streaming pre-roll media player video ad impressions of premium branded online content publishers into an online video ad network with a variety of targeting parameters for advertisers,” said IVN’s new president Kevin Gianatiempo, former sales VP for GameDAILY, in a statement.
Harkening back to their broadcast roots, Interep believes that online video can provide a TV-like experience for users, while providing the targeting and metrics technologies of online advertising. IVN will let advertisers target their pre-roll ads by site, and measure a user’s viewing time, view percentage, and their amount of interaction with the ad.
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