What they do: The sister site for The Weather Channel, Weather.com is the world’s number one source for weather news and planning. Because everyone is interested in understanding nature’s forces and must plan their schedules around them, the site draws a high volume of daily traffic (over 27 million unique visitors/month) and a wide range of people. In addition to up-to-the-minute local weather reports, Weather.com contains deep vertical content sections covering topics like travel, sports, health, and home improvement.
Why you should buy: The Weather Channel is a particularly promising destination for online advertisers because of its strong handle on emergent behavioral targeting strategies and new media platforms. Since most users on the site provide their location to receive weather updates for their area, the site can serve geo-targeted ads based on zip code, city, DMA, national buy-out, sponsorblast, state, national, and international factors. Weather.com also offers targeting based upon time-frame, weather triggering, and a variety of other behaviors.
The Weather Channel also provides advertising opportunities in its mounting mobile, podcast, broadband, satellite radio, and VOD content.
54% are men
46% are women
25% are 18-34
70% are 25-54
23% are 55+
69% earn $50K+
45% earn $75K+
25% earn $100K+
57% have a college degree or higher
64% are employed full-time
39% are in professional/managerial positions
72% are married
43% have children
90% have been on the Web more than 3 years
71% have been on the web more than 5 years
95% have shopped online in the last 6 months
85% have purchased online in the last 6 months
Ed Darmanin – 212-893-2278
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New York, NY 10022