Topix Taps AP For Content
News search engine and portal Topix.net has penned a deal with the Associated Press to send traffic to AP member sites. Today marks the start of a 15-month deal where the AP will mark news stories from member newspaper websites so they can be picked up by the Topix search spiders, meaning news stories on the AP news wire have the benefit of Topix’s clustering, and localization technology.
Topix provides links to thousands of news stories a dayusingits automated localization system to sift through the stories, determine where the news took place, and what locations it’s relevant to. Stories are then filed according to category and ‘geo-coded’ to one or more of the 30,000+ cities and local communities. Any AP members who don’t want their stories on Topix can opt out.
“What is especially exciting here,” wrote Topix.net’s sales and marketing VP Chris Tolles on the Topix blog, “is the knowledge that we’re working with an industry that is trying to find its way on the web — not fleeing from it. We’ve always wanted to work well with publishers, and connect more people to great content.”
75% of Topix is controlled by three of the largest newspaper media organizations: Gannett, Knight Ridder, and the Tribune Co. The company, which is the 29th most visited news site, according to Niesen NetRatings, includes such partnersas the New York Times, Ask.com, and Yahoo.
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