http://www.adotas.com/2006/05/tivo-taps-into-choose-your-own-commercials-option/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/05/tivo-taps-into-choose-your-own-commercials-option/#comment-7043 mike lynn Mon, 08 May 2006 19:22:50 +0000 http://www.adotas.com/2006/05/tivo-taps-into-choose-your-own-commercials-option/#comment-7043 Ron Kaatz did exactly the same thing via an interactive cable project in Peabody Mass...in the late 70s/early 80s...and had phenomoenal results...credit should be paid to the originator of the idea, Ron Kaatz, former head of Research at JWT Chciago Ron Kaatz did exactly the same thing via an interactive cable project in Peabody Mass…in the late 70s/early 80s…and had phenomoenal results…credit should be paid to the originator of the idea, Ron Kaatz, former head of Research at JWT Chciago

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