TiVo Brings Brightcove Content to Regular Television
DVR service provider TiVo and internet TV provider Brightcove will bring online video content into the living room through the set-top TiVo DVR. The two companies will bring various video content providers on-board over the next several months, gradually expanding the amount of downloadable TiVo content.
Eventually, anyone who publishes online video will be able to deliver their content to TiVo subscribers through Brightcove’s publishing system. Both companies see as an opportunity for online video providers to generate revenue through advertising, pay-per-view, and subscriptions. As the program kicks off, all content will be free, with some video supported by advertising.
“TiVo subscribers will gain access to the largest, most powerful content platform ever offered — the Internet. If it’s on Brightcove, you’ll be able to watch it on your TV using your TiVo box,” said Brightcove founder and CEO Jeremy Allaire in a statement. The partnership will also eventually let users search for video through their PC and save it to their TiVo box to watch at their leisure. TiVo subscribers will also be able to discover Brightcove video through the TiVo Central content management system on their set-top boxes.
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