Third Screen Aims to Simplify Mobile Media Management
Leading mobile technology and media provider Third Screen Media today unveiled its new ad management tool for mobile media. MADX Agency gives advertisers the ability to research, plan, and buy mobile space from an established network of publishers. The ads can be delivered on WAP, SMS, MMS, mobile video and other downloadable applications.
“Mobile has fast become a compelling media channel for advertisers looking to expand their reach and target consumers effectively and efficiently,” said Tom Burgess, CEO, Third Screen Media, in a press statement. “MADX Agency addresses the specific need for advertisers and agencies to have an easy-to-use platform to buy and sell mobile advertising.”
MADX, the first update on a similar module launched in January, comes equipped with a number of unique behavioral targeting capabilities. Advertisers can now target mobile media based on time of day, type of content, handset carrier type, browser type, video player type, and geographical data. Third Screen is reportedly developing a method of building comprehensive behavioral profiles on its consumers.
Weather Channel and USA Today are among the publishers available to advertisers within the Third Screen network.
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