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TACODA to Serve Klipmart Video Ads

Written on
May 24th 2006
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Behavioral ad network TACODA will start serving Klipmart in-page video ads onits network of more than 3000 web sites. As Klipmart adds video to TACODA, TACODA will addits behavioral targeting systems to Klipmart.

“Video delivers greater brand impact and commands higher prices. This will translate into greater value for our publishers,” said TACODA’s SVP of marketing Larry Allen in a statement, “With Klipmart as our partner we now offer the very finest in-page video solutions in the industry.” The two companies believe that rich media video combined with behavioral targeting will result in higher response rates from viewers.

Klipmart estimates thatits pre-roll streaming video ads reach more than 98% of internet users, and has managed more than 2000 video campaigns for companies like GM, Warner Bros., IBM, and HBO. Klipmart’s CEO Chris Young seesits TACODA partnership as a way to increasethe company’sreach, and better monetize the video ads onits network.

TACODA’s Audience Networks track anonymous user behavior like navigation paths, allowing TACODA to group users into behavioral categories. Advertisers using TACODA’s Audience Management Services can then target specific behavioral segments, resulting in higher ROI. The company’sdeal with Klipmart is TACODA’s first foray into video advertising.



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