TACODA Powers In-Stream Video Ads on Tremor
Behavioral targeting company TACODA and rich media advertising provider Tremor today announced the introduction of the first behaviorally-targeted in-stream video advertising solution, which aims to allow advertisers to more accurately target their online video campaigns to the most relevant users.
According to the release, this is the first time that online in-stream video from major brand advertisers can be behaviorally targeted with campaign integration. TACODA will extend its behavioral technology and audience data to Tremor Network. Additionally, Tremor Network will be TACODA’s preferred technology provider for in-stream video ads within the TACODA’s Audience Networks.
By partnering with TACODA, Tremor hopes to collect audience metrics that are currently not available such as detailed statistics that highlight consumer interest and interaction with video ad campaigns broken down by categories of anonymous historical behavior.
Regarding the partnership, Larry Allen, Senior Vice President for Marketing and Business Development at TACODA says in a press statement: “We are pleased to work with Tremor, one of the most respected online video advertising providers. With the formation of this partnership we now have a video tool set that will make it easy for major brands to extend their messaging beyond television.”
Tremor CEO Jason Glickman adds, “The goal of the relationship is to drive new revenue streams for both companies by leveraging existing sales channels and capitalizing on the core competencies of each, behavioral targeting and in-stream video, respectively. Together we will be able to deliver the most relevant message to users who we know are interested in the advertiser’s products and services.”
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