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TACODA Flags Inappropriate Content with New Partnership

Written on

May 17, 2006 

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Sarah Novotny  |

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TACODA Flags Inappropriate Content with New Partnership

Behavioral targeting ad network TACODA today announced that it will begin weekly screening of content that appears adjacent to ads served over the nation’s first and largest behaviorally targeted network. Accordingly, TACODA has partnered with Internet safety firm ContentWatch, which will automatically scan all 3,500 sites in TACODA Audience Networks and flag those with inappropriate content for review and filtering by TACODA.

This initiative, which is coupled with TACODA’s strict rules of conduct and enforcement for its network publishers, aims to set a new standard for advertising networks.

“Our goal is to provide advertisers with a ‘clean, well-lit environment’ for their marketing messages,” says TACODA President & COO Curt Viebranz in a press statement. “Since behaviorally targeted ads are, by design, served out of context to people rather than pages, advertisers must be reassured that their ads won’t appear on pages that will in any way damage their brand. Brands that entrust TACODA to serve their ads will be confident of a clean environment.”

ContentWatch helps spearhead the Internet Content Filter market and provides companies such as Disney with child protection filtering software enabling a safer Internet. ContentWatch’s flagship product, ContentProtect 2.0, uses dynamic filtering analysis to protect Web content. As Web pages are requested, ContentProtect’s dynamic engine has the ability to understand content in context and filter appropriately.

Ken Knapton, Vice President, Engineering for ContentWatch, Inc adds, “As the online advertising market grows, it will become more and more important to vigilantly monitor the constantly changing content on the Internet. Now that major brands are shifting significant dollars to the Internet, we want to assure them of a positive online experience. Together, TACODA and ContentWatch will provide protection against anything that can devalue a brand.”

Tags: behavioral_targeting, contentwatch, partnerships and Tacoda

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