Sofizar Ushers in SEM, SEO Services to Japan and Korea
Search engine marketing and click-fraud detection company Sofizar has partnered with Asia’s M2Soft, to bring its SEM and SEO services to the Korean and Japanese market. Sofizar currently manages $12 million worth of advertising for its US and UK customers, and the company hopes to gain a foothold in the burgeoning Korean and Japanese SEO markets. As PPC advertising becomes more popular in countries like Korea, the need for proper defense against click fraud also emerges. M2Soft serves more than 700 clients in and around Korea and Japan, and their web reporting software is used by more than 15,000 Korean websites.
“One of the things that impressed me about M2Soft was their process of due diligence and evaluation of Sofizar’s click fraud detection software ‘Zaralyzer’ as our core technology,” said Sofizar CEO Zafar Khan in a statement. “M2Soft took the necessary time, and flew in a large team of engineers to evaluate our technology and processes. We are very excited to work with the quality conscious team of M2Soft.”
Sofizar’s software analyzes web traffic for patterns that indicate PPC click-fraud. They then examine any accounts that have been red flagged by-hand. While their click-fraud detection service is aimed at PPC advertisers, their SEM work focuses on organic search results and search engine optimization, rather than PPC marketing.
Reader Comments.
It is very challenging to do SEO service in Korea. It’s because the Koreans use blogs of naver to do the search. It will be very interesting to see how Sofizar provides SEO to the clients in Korea.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Features
- Mobile Search: More Intent, More SMB Opportunity February 10th 2012
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
