Smashing Ideas Awarded for Nintendo Projects


Interactive agency Smashing Ideas today announced that it has been recognized by the Web Marketing Association in its 2006 Internet Advertising Competition Awards.

Specifically, Smashing Ideas’ Nintendo projects won three awards: “Outstanding Integrated Ad Campaign” for Nintendogs, “Best Game Site Integrated Ad Campaign” for Nintendo Trace Memory, and “Best Toy & Hobby Rich Media Online Campaign” for Nintendo Polarium.

The Web Marketing Association presents the awards annually to agencies that uphold a high standard of excellence and produce innovative, compelling web-based products. “All three projects for Nintendo reveal Smashing Ideas’ flair for creativity, and ability to engage young, tech-savvy computer users,” said William Rice, president of the Web Marketing Association, in a statement. “They’re outstanding individual projects, and even when viewed separately, easily discernible as the work of Smashing Ideas.”

Smashing Ideas creative director Tiffany Young adds, “We’re very pleased that our entries won Internet Advertising Competition awards this year. The competition was filled with impressive work from a host of qualified agencies.”


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