ROO Teams With Citadel Broadcasting
ROO, the operator of an online broadcast network and provider of online video solutions, yesterday inked a partnership with Citadel Broadcasting Corporation, a traditional radio broadcasting network comprising 222 stations and their affiliated websites. ROO will help Citadel integrate broadband video content and advertising into its sites.
“ROO’s video offerings, including entertainment, news, sports and fashion will significantly expand Citadel Interactive’s on-line experience for its end users.” Mike Pallad, VP of Sales for Citadel, said in a press release. He added, “This video partnership will enable our increasing base of online advertisers to include targeted video messages in their on-line marketing campaigns.”
ROO will supply Citadel’s online network with tools to target consumers by demographic and location, a critical component currently absent from the sites. Local targeting is an especially viable opportunity in destinations related to radio stations, sites which typically serve as hubs for local activities and interests.
The partnership will particularly focus on RightNowRadio.com, an internet radio initiative due to launch this summer.
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