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Kiran Aditham is a Business Management grad from the University of Central Florida, Aditham earned his stripes as a freelance writer in music/arts publishing.

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Prove Your Worth at Work with Pointroll’s Video Ad Experience

Written on
May 23, 2006 
Author
Kiran Aditham  |
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Prove Your Worth at Work with Pointroll’s Video Ad Experience



While 1999′s hilarious film Office Space didn’t do any favors for the middle managers of corporate America, rich media leader Pointroll at least gives those of us in the 9-5 toil a brighter perspective on the water cooler life.

For anyone who visited MediaWeek, eMarketer or AdWeek in recent days might’ve noticed Pointroll’s eye-opening rollover video banner featuring a female executive…with a dog collar in tow. The somewhat unusual scenario actually unfurls into a quick, choose-your-own-adventure game, where you can either curry favor with the boss and prove your worth in the company…or well, end up in the doghouse. “It allows you to really interact with the ad unit, and perform the functions that you may do on a website within an ad unit, and it really demonstrates the capabilities of video advertising.”

Of course, the clever video ad is also a clickable doorway to an immersive and very creative microsite which offers visitors a highly interactive, virtual office space. “Really, the ultimate goal was to talk about how video plus interactivity gets results,” says Spurway. “It’s more than just running a rich media video ad; it’s about creating an ad experience.” An “experience” is an appropriate term for the Flash 8-enabled site, which not only lets you play the quick, choose-your-own adventure game involving the aforementioned boss, but you also have a green-screened intern pop up and guide you through the various click-throughs on the site.

Among the goodies are the AccuStream/Pointroll Video Guide, behind-the-scenes tidbits, send-to-a-friend as well as information about Pointroll’s product line and competitive advantages. For Spurway and Co., the message was pretty clear-cut. “It was definitely [meant] to communicate our capabilities, in terms of video and really our leadership in terms of video,” she says. “The fact that we used green screen in this campaign, that’s really not been done. It’s fresh, it’s new and it’s great. So when you click through to the microsite that supports this video campaign, it really talks about the behind-the-scenes of the campaign, and the different video elements that we’ve used, the different interactive elements, how it was shot and how quickly it was put together. You’re speaking to the ease of doing rich media with Pointroll.”

Conceptualized and implemented with the help of The Buddy Group, Pointroll’s video ad banner and concurrent microsite provides a sense of escapism in an all-too-familiar setting. “[It's for] anybody that’s had that experience of needing to rush a proposal, especially our audience, this is really geared towards them,” Spurway adds. “It’s done in a very tongue-in-cheek manner, and it really illustrates the concept.”

While the site and banner campaign is intended only to be live through May’s end, Pointroll is plotting to create further interactive adventures within the trappings of the office. Judging by the reaction they’ve received in only two weeks’ time, chances for a sequel are highly likely. “For the ad campaign, already to date, the brand interaction time has been 50+ seconds consistently,” Spurways boasts. “The metrics on the campaign have been off the charts. It’s been an incredible performer. People have found it really engaging, they’ve connected with the ad unit, watched the video through to completion and interacted with the video beyond that. [It's for] anybody that’s had that experience of needing to rush a proposal, especially our audience. [Besides], if someone sees a woman with a dog collar, they’re going to want to check it out.”

No argument there.

Roam the office space and get that TPS report turned in at: http://video.pointroll.com





Reader Comments.

The eprxetise shines through. Thanks for taking the time to answer.

Posted by Birdie | 6:29 pm on January 5, 2012.

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