PodZinger Searches CommandN
Earlier we reported that podcast search engine PodZinger was providing search services for the popular video podcast RocketBoom. Well, they’ve done it again. This time with tech video podcast commandN, which covers general tech news, demos, and product reviews. It’s a weekly podcast, and it has video archives going back to June 2005, nearly a year’s worth of content.
“There’s a number of content creators out there that are separating themselves as leaders in this world. And commandN, Rocketboom, and others are defining what it takes to make a great experience,” said PodZinger CEO Alex Laats, “First of all you need to have great content, and second of all you need to be able to find that great content. And third of all you want to be able to monetize that content as much as possible in order to keep on providing great content.” PodZinger’s video search, which uses speech-to-text technology to turn the audio from each episode into searchable text, now powers the commandN archives.
PodZinger’s technology can begin playing an episode at the exact point that a particular search term appeared. Right now PodZinger is focused on delivering high quality search and a good user experience, but Laats assured ADOTAS that their search partnerships are only a precursor to some form of podcast archive monetization. “Monetization of content requires relevant search,” said Laats, “because relevant search connects users with the content that they want, and advertisers want to reach that consumer through the content that the consumer wants.”
PodZinger search is available on the commandN home page. Like the regular PodZinger search, a player for relevant podcast episodes appears along the left hand side, and episode text snippets containing search terms appears under a description of the related episode. Like PodZinger’s Rocketboom search, the results page features a PodZinger logo. But it’s entirely integrated into the commandN site.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
- Pixsy Adds Five New Publishers to Video Network November 19th 2008
- RTC Unveils Personalized Video Solutions for U.S. Market November 19th 2008
- Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board November 19th 2008
- Tech Firms Turn to Social Media To Reach Consumers November 19th 2008
- Boxee Lands $4M for Media Center Product November 18th 2008
- Bango, Adversitement Partnership Combines Web/Mobile Analytics November 18th 2008
Features
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
- Marketing on the Chopping Block: Tips for Survival November 14th 2008
- Mergers and Hackquisitions November 13th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
