PodZinger Brings Search to Rocketboom
Podcast and video podcast search engine PodZinger has hooked up with the popular video podcast Rocketboom to help viewers search the Rocketboom archive. Rocketboom has been “on the air” since October of 2004, and since they are a daily video show, they have an unwieldy number of old shows. That’s why PodZinger approached them and offered its podcast search technology to help users search their older content. “The archives page is growing every day, and as that grows, and Andrew and Amanda and the [Rocketboom] team start to add even other video blogs and other content that the problem of finding things becomes an ever more increasing problem,” PodZinger president Alex Laats told ADOTAS.
PodZinger uses speech-to-text technology to convert the audio in a podcast or video podcast into a searchable text archive. “Given our unique capability of making audio and video content searchable, they said ‘great; this is going to be an exciting feature for the Rocketboom audience,’” said Laats. Their technology not only lets users search for podcast content, but it also knows where a search term occurs within the show, and can begin playing the episode from that particular point.
Laats sees this as a way to eventually allow Rocketboom to monetize their old shows. “Amanda and Andrew are getting into the business now of selling advertising, because they have a big enough audience,” he states. “They have the advertisements at the end of their daily piece now. We can make it possible for them to further sell advertising as it relates to playback in the archives. Making this available to their audience is the first step towards allowing them to really think about monetizing all that terrific content.”
Tags: podcasting, podzinger, rocketboom, search_marketing and streaming_video
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