SPG Captures Online Ads for Old Media

Written on
May 5, 2006 
Sarah Novotny  |

SPG Solutions, the provider of the multiple patent-pending ZiffLeads PPCall Ad Networks, launched a new ad platform that will help newspapers and the traditional media industry produce more revenue from online ads, the company announced today. The Technology Platform Solution for Traditional Media is specifically designed to help TV, local print, and radio capture local advertising spending as it moves online. The platform was designed in response to the newspaper industry’s interest in an online advertising model that will help them retain existing advertisers and attract new advertisers to their online properties.

ZiffLeads marketing chief Dave Landa explained in a press statement, “The war is raging over the local advertiser. The search engines are laser-focused on them. Local newspapers, TV and radio stations have the great advantages of local presence and awareness, but online advertisers want performance-based advertising and so traditional media is losing out. ZiffLeads is now offering traditional media a way to one-up the search engines at their own game online with performance advertising that is even more direct, more transparent and more valuable than pay-per-click.”

The new platform includes an advertiser management interface for publishers that can be utilized as a self-serve or a sales force driven model, ad-serving technology that enables keyword/category targeting, custom ad-feed designs and layouts as well as a graphics-rich business profile page for advertisers that can both be customized and doubled as a free website presence.

Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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