SPG Captures Online Ads for Old Media
SPG Solutions, the provider of the multiple patent-pending ZiffLeads PPCall Ad Networks, launched a new ad platform that will help newspapers and the traditional media industry produce more revenue from online ads, the company announced today. The Technology Platform Solution for Traditional Media is specifically designed to help TV, local print, and radio capture local advertising spending as it moves online. The platform was designed in response to the newspaper industry’s interest in an online advertising model that will help them retain existing advertisers and attract new advertisers to their online properties.
ZiffLeads marketing chief Dave Landa explained in a press statement, “The war is raging over the local advertiser. The search engines are laser-focused on them. Local newspapers, TV and radio stations have the great advantages of local presence and awareness, but online advertisers want performance-based advertising and so traditional media is losing out. ZiffLeads is now offering traditional media a way to one-up the search engines at their own game online with performance advertising that is even more direct, more transparent and more valuable than pay-per-click.”
The new platform includes an advertiser management interface for publishers that can be utilized as a self-serve or a sales force driven model, ad-serving technology that enables keyword/category targeting, custom ad-feed designs and layouts as well as a graphics-rich business profile page for advertisers that can both be customized and doubled as a free website presence.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- How Social Targeting Can Lead to Discovery February 7th 2012
- Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
- Three Best Practices for Increasing Subscriber Engagement February 7th 2012
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Tuesday, February 7 | Duncan/Day Advertising: [...] Messages Ever Work Online? [Econsultancy] 39% of Mobile Users Responded to Super Bowl Ads
- Influencing the Influencers – Joining the Circle of Trust | | SpongecellSpongecell: [...] We must admit, we love talking about interactive marketing, and we jump at the
- Dave Young: You're absolutely correct. However, it can be tough for the smaller brands to generate the
- Cory Grassell: Interesting research that aligns well with recent data that Twitter set an all-time record for
