SPG Captures Online Ads for Old Media
SPG Solutions, the provider of the multiple patent-pending ZiffLeads PPCall Ad Networks, launched a new ad platform that will help newspapers and the traditional media industry produce more revenue from online ads, the company announced today. The Technology Platform Solution for Traditional Media is specifically designed to help TV, local print, and radio capture local advertising spending as it moves online. The platform was designed in response to the newspaper industry’s interest in an online advertising model that will help them retain existing advertisers and attract new advertisers to their online properties.
ZiffLeads marketing chief Dave Landa explained in a press statement, “The war is raging over the local advertiser. The search engines are laser-focused on them. Local newspapers, TV and radio stations have the great advantages of local presence and awareness, but online advertisers want performance-based advertising and so traditional media is losing out. ZiffLeads is now offering traditional media a way to one-up the search engines at their own game online with performance advertising that is even more direct, more transparent and more valuable than pay-per-click.”
The new platform includes an advertiser management interface for publishers that can be utilized as a self-serve or a sales force driven model, ad-serving technology that enables keyword/category targeting, custom ad-feed designs and layouts as well as a graphics-rich business profile page for advertisers that can both be customized and doubled as a free website presence.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
