MSN Flies Solo on Content and Ad Services
At its Strategic Account Summit yesterday, MSN announced a new advertising and online content initiative called MSN Originals. As part of this initiative to bring creative content online, MSN also announced a partnership with Reveille, which is a leading independent Hollywood production studio and distribution company that has produced hits such as NBC’s “The Office” and “The Biggest Loser.” MSN will also partner with Be Jane, Inc., which is a multimedia producer for do-it-yourself home improvement content targeted at women.
John Nicol, General Manager of MSN.com at Microsoft Corp, said in a press statement, “MSN is a leader in creating massive audiences online and in helping marketers effectively reach those audiences. By partnering with the media industry to add original, interactive, exclusive content to our portfolio, we will drive even deeper engagement with our audience and open up significant new opportunities for advertisers.”
MSN Originals content will combine interactive community features, video, and editorial content that will be integrated throughout the MSN network.
MSN also announced on Wednesday that it will now use its own online ad service, adCenter, to broker ads instead of going through Yahoo. MSN’s move will make it easier for advertisers to directly place ads on the MSN’s search sites.
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