Comments on: Monitoring Mailbox Conduct: How to Apply Behavioral Targeting to Email Marketing http://www.adotas.com/2006/05/monitoring-mailbox-conduct-how-to-apply-behavioral-targeting-to-email-marketing/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Drainedge Link Tank » Today’s Links http://www.adotas.com/2006/05/monitoring-mailbox-conduct-how-to-apply-behavioral-targeting-to-email-marketing/#comment-12418 Drainedge Link Tank » Today’s Links Fri, 02 Jun 2006 13:47:32 +0000 http://www.adotas.com/2006/05/monitoring-mailbox-conduct-how-to-apply-behavioral-targeting-to-email-marketing/#comment-12418 [...] Monitoring Mailbox Conduct: How to Apply Behavioral Targeting to Email Marketing - Adotas [...] [...] Monitoring Mailbox Conduct: How to Apply Behavioral Targeting to Email Marketing – Adotas [...]

]]> By: John Kerr http://www.adotas.com/2006/05/monitoring-mailbox-conduct-how-to-apply-behavioral-targeting-to-email-marketing/#comment-9414 John Kerr Tue, 30 May 2006 15:52:34 +0000 http://www.adotas.com/2006/05/monitoring-mailbox-conduct-how-to-apply-behavioral-targeting-to-email-marketing/#comment-9414 Sophisticated behavioral targeting can determine what offer a user might respond to even though there is no obvious direct correlation between the previous responses. This type of behavioral targeting uses clusters or sets of behavior in it's predictive model. For instance, if a set of users respond to offers for "Orlando Vacation", "designer handbags" and "seeds"; the next set of users that respond to "Orlando Vacation" and "designer handbags" will most likely be receptive to a "seeds" offer as well. Sophisticated behavioral targeting can determine what offer a user might respond to even though there is no obvious direct correlation between the previous responses. This type of behavioral targeting uses clusters or sets of behavior in it’s predictive model.
For instance, if a set of users respond to offers for “Orlando Vacation”, “designer handbags” and “seeds”; the next set of users that respond to “Orlando Vacation” and “designer handbags” will most likely be receptive to a “seeds” offer as well.

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