Merchandising software developer Mercent has recently added search marketing tools to its offering. Mercent Retail Analytics will allow marketers to monitor the per-product profitability of each of their campaign, and applies these metrics to campaigns across Google AdWords, Yahoo Search Submit, and Microsoft adCenter.
The solution will supply retailers with tools that help them see which of their products are converted by specific keywords and how their CPC bids affect merchandising metrics.
“It means that as I look to make decisions about where to allocate my ad budget across cost-per-click advertising platforms, gross margin and inventory turns are now practical inputs to that decision process,” said Eric Best, CEO of Mercent. “The value of the solution becomes even greater when you’re dealing with large catalogs and large keyword libraries.”
Many of Mercent’s current clients are in the fashion, apparel, and jewelry retail categories, such as Woolrich, Cutter & Buck, and Celebrate Express. All existing Mercent merchants will be offered the upgrade to Mercent Retail Anaytics at no charge.