Search marketing company Marchex has purchased Open List Inc.—publishers of aggregated content/search Web site OpenList.com—for a cool $13M. Marchex’s objective is to include Open List’s aggregated content across all its other Web properties. In conjunction with the buyout, Marchex has launched 31 new local and vertical industry sites incorporating Open List content.
Open List combines product & service information, ratings, reviews, user-generated content, and other information into a searchable database. Marchex wants to integrate Open List content across its network of more than 200,000 Web sites, and cited Open List’s partnership with Boston.com as an example. Boston.com, a site operated by the Boston Globe, used Open List’s technology to provide information on local restaurants and travel destinations.
“While it is too early to foresee the precise impact that Open List will have on our network of Web sites and on our business overall, we believe that Open List will positively impact utility, usage, and ultimately growth,” said Marchex CEO Russell C. Horowitz in a statement. “At the same time, we will invest in this area as part of our focus to build out our Web sites and increase the monetization opportunities of the overall network.”