Intralink Ranks Search Relevance
Web research/SEO firm Intralink has released their first study that examines several search engines including Google, Yahoo!, MSN.com, and Ask.com to learn which ones return the most relevant search results across the board. The study considers factors like exact matches, how up-to-date the results are, failure rate, and search performance.
The study was based on technology that Intralink uses for their web research and SEO clients. They regularly do searches looking for keywords that aren’t currently being utilized so they can target them for their clients. “We were doing all these searches anyway and figured well, let’s compile this and see which one of the search engines is working best,” said Intralink President Eric Gurr.
Search engines which returned exact search term matches gained a higher score than those that didn’t. Intralink acknowledges that search relevancy is ultimately determined by the actual user, but they believe their study shows which search engines return consistently more relevant relative to each other.
The study found that the MSN returned consistently better results than some of the newer search engines, with Google a close second. “Believe it or not, we were as shocked as anybody,” Gurr added. “Them and Google, they’re always somewhat relevant, and that pushes their numbers up.”
Intralink plans to regularly update their search relevance report every three months. The report is accessible by anyone at Seoresourcecenter.com. The next report appears in July, and will drop two of the lesser search engines and add two more.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Latest News
- Why Did Yahoo’s Teresi Jump to Quantcast? August 21st 2008
- Hyper-Local CitySquares Fastest-Growing Search Site August 21st 2008
- Apple Hit With Suit Over 3G August 21st 2008
- Google Search Share Up in U.S., Down Globally August 21st 2008
- Intel and Yahoo Merge TV, Internet August 21st 2008
- Marin Aims To Boost, Simplify Search Marketing August 21st 2008
- Turn Reels in $15M August 21st 2008
- American Airlines Wins Online Race August 20th 2008
Features
- How To Not Fail, Flounder or Flop August 21st 2008
- AdMob: Google’s Move Into Mobile Fray Helps Us August 21st 2008
- Panache: Ad Standards Could Thwart Creativity August 20th 2008
- Social Media and Agencies: Tools for Success August 20th 2008
- How To Find the Best List Management Company August 19th 2008
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (24)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
