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Intralink Ranks Search Relevance

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May 2, 2006 

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Sarah Novotny  |

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Intralink Ranks Search Relevance

Web research/SEO firm Intralink has released their first study that examines several search engines including Google, Yahoo!, MSN.com, and Ask.com to learn which ones return the most relevant search results across the board. The study considers factors like exact matches, how up-to-date the results are, failure rate, and search performance.

The study was based on technology that Intralink uses for their web research and SEO clients. They regularly do searches looking for keywords that aren’t currently being utilized so they can target them for their clients. “We were doing all these searches anyway and figured well, let’s compile this and see which one of the search engines is working best,” said Intralink President Eric Gurr.

Search engines which returned exact search term matches gained a higher score than those that didn’t. Intralink acknowledges that search relevancy is ultimately determined by the actual user, but they believe their study shows which search engines return consistently more relevant relative to each other.

The study found that the MSN returned consistently better results than some of the newer search engines, with Google a close second. “Believe it or not, we were as shocked as anybody,” Gurr added. “Them and Google, they’re always somewhat relevant, and that pushes their numbers up.”

Intralink plans to regularly update their search relevance report every three months. The report is accessible by anyone at Seoresourcecenter.com. The next report appears in July, and will drop two of the lesser search engines and add two more.

Tags: case_study, intralink and SEO

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