Innovation Interactive Launches Domain Monetization Service
Performance marketing company Innovation Interactive today announced its launch of SiteParker, a domain management and monetization service designed to maximize revenue from any undeveloped domain or web site. The launch comes in conjunction with this week’s 2006 T.R.A.F.F.I.C. show, a domain industry conference in Las Vegas.
Beta tested by SiteParker’s team of software PhDs since September 2005 across more than 20,000 domains, the service—according to II’s release–empowers domain name registrars and domain name holders to realize significant value from their domain visits by using a set of algorithms to deliver an assortment of contextually relevant advertisements. The beta test results have demonstrated 20X the industry click rate average, and SiteParker is launching the service with an introductory revenue share of 70% to the domain holder.
The SiteParker service leverages Innovation Interactive’s relationships with interactive agencies, paid listing providers, shopping portals, pay-per-call providers and other revenue generating sources to maximize revenue.
SiteParker was engineered with a predictive algorithm that incorporates key variables such as templates, click through and cost per click rates. Patent-pending predictive modeling technology then automatically optimizes the template and keyword selection, the objective being to deliver high page yields for the domain owner.
Innovation Interactive states that SiteParker’s service—which tracks domain traffic on a keyword level–”understands” the meaning of each domain name, segmenting it into hundreds of categories to ensure that relevant messaging is delivered to each site.
“Whether you have one domain or one million domains, SiteParker’s sophisticated service provides the features and functionality to easily unlock the value of your online real estate,” said Tony Smith, Vice President of SiteParker in a statement. “Our beta tests have demonstrated unprecedented increases in response rate relative to other competitive 3rd party hosting platforms.”
Article Sponsor
More News
Latest News
- Why Did Yahoo’s Teresi Jump to Quantcast? August 21st 2008
- Hyper-Local CitySquares Fastest-Growing Search Site August 21st 2008
- Apple Hit With Suit Over 3G August 21st 2008
- Google Search Share Up in U.S., Down Globally August 21st 2008
- Intel and Yahoo Merge TV, Internet August 21st 2008
- Marin Aims To Boost, Simplify Search Marketing August 21st 2008
- Turn Reels in $15M August 21st 2008
- American Airlines Wins Online Race August 20th 2008
Features
- How To Not Fail, Flounder or Flop August 21st 2008
- AdMob: Google’s Move Into Mobile Fray Helps Us August 21st 2008
- Panache: Ad Standards Could Thwart Creativity August 20th 2008
- Social Media and Agencies: Tools for Success August 20th 2008
- How To Find the Best List Management Company August 19th 2008
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (24)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
