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Innovation Interactive Launches Domain Monetization Service

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May 3, 2006 

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Sarah Novotny  |

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Innovation Interactive Launches Domain Monetization Service

Performance marketing company Innovation Interactive today announced its launch of SiteParker, a domain management and monetization service designed to maximize revenue from any undeveloped domain or web site. The launch comes in conjunction with this week’s 2006 T.R.A.F.F.I.C. show, a domain industry conference in Las Vegas.

Beta tested by SiteParker’s team of software PhDs since September 2005 across more than 20,000 domains, the service—according to II’s release–empowers domain name registrars and domain name holders to realize significant value from their domain visits by using a set of algorithms to deliver an assortment of contextually relevant advertisements. The beta test results have demonstrated 20X the industry click rate average, and SiteParker is launching the service with an introductory revenue share of 70% to the domain holder.

The SiteParker service leverages Innovation Interactive’s relationships with interactive agencies, paid listing providers, shopping portals, pay-per-call providers and other revenue generating sources to maximize revenue.

SiteParker was engineered with a predictive algorithm that incorporates key variables such as templates, click through and cost per click rates. Patent-pending predictive modeling technology then automatically optimizes the template and keyword selection, the objective being to deliver high page yields for the domain owner.

Innovation Interactive states that SiteParker’s service—which tracks domain traffic on a keyword level–”understands” the meaning of each domain name, segmenting it into hundreds of categories to ensure that relevant messaging is delivered to each site.

“Whether you have one domain or one million domains, SiteParker’s sophisticated service provides the features and functionality to easily unlock the value of your online real estate,” said Tony Smith, Vice President of SiteParker in a statement. “Our beta tests have demonstrated unprecedented increases in response rate relative to other competitive 3rd party hosting platforms.”

Tags: innovation_interactive, performance_marketing and search_marketing

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