Ingenio Installs Pay-Per-Call in Mobile 411 Service
Leading pay-per-call advertising firm Ingenio has struck a deal to provide sponsored listings to UpSNAP’s SMS-based directory assistance. The plan will also give Ingenio reach to relevant consumers across UpSNAP’s partner network and catalog of text messaging services.
Accessing UpSNAP’s free 411 service is as easy as text messaging a business or category in a given area code or zip code. The service will then deliver up to four listings at a time, mixing in Ingenio’s pay-per-call sponsors with organic results. Consumers pay nothing aside from their wireless carrier’s cost to send a text message, and advertisers only pay when a lead is generated.
“By partnering with UpSNAP, Ingenio is demonstrating further reach into mobile search and the growing market for free directory assistance services,” said Marc Barach, Chief Marketing Officer, of Ingenio, in a press statement. “We are building a comprehensive distribution network that goes beyond traditional Web channels to deliver our advertisers quality leads from a wide variety of sources.”
The arrangement raises some concern over the fact that sponsored listings are not explicitly differentiated from other results as they are in web-based search engines. The only difference is a ‘Click to Connect’ button which makes the sponsored listings more easily accessible.
In December of last year, Ingenio began to syndicate its listings on a voice-based 411 service operated by Jingle Networks. The company is reportedly in talks with two additional voice-based directory assistance networks.
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not bad for a company that rose from the ashes of the miss cleo psychic network owned by Steven L Feder and shut down by the Federal Trade Commission for consumer fraud and misrepresentation. Rumor has it Steven L. Feder is the owner behind Keen.com
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