Ingenio Installs Pay-Per-Call in Mobile 411 Service
Leading pay-per-call advertising firm Ingenio has struck a deal to provide sponsored listings to UpSNAP’s SMS-based directory assistance. The plan will also give Ingenio reach to relevant consumers across UpSNAP’s partner network and catalog of text messaging services.
Accessing UpSNAP’s free 411 service is as easy as text messaging a business or category in a given area code or zip code. The service will then deliver up to four listings at a time, mixing in Ingenio’s pay-per-call sponsors with organic results. Consumers pay nothing aside from their wireless carrier’s cost to send a text message, and advertisers only pay when a lead is generated.
“By partnering with UpSNAP, Ingenio is demonstrating further reach into mobile search and the growing market for free directory assistance services,” said Marc Barach, Chief Marketing Officer, of Ingenio, in a press statement. “We are building a comprehensive distribution network that goes beyond traditional Web channels to deliver our advertisers quality leads from a wide variety of sources.”
The arrangement raises some concern over the fact that sponsored listings are not explicitly differentiated from other results as they are in web-based search engines. The only difference is a ‘Click to Connect’ button which makes the sponsored listings more easily accessible.
In December of last year, Ingenio began to syndicate its listings on a voice-based 411 service operated by Jingle Networks. The company is reportedly in talks with two additional voice-based directory assistance networks.
Reader Comments.
not bad for a company that rose from the ashes of the miss cleo psychic network owned by Steven L Feder and shut down by the Federal Trade Commission for consumer fraud and misrepresentation. Rumor has it Steven L. Feder is the owner behind Keen.com
Leave a Comment
Article Sponsor
More News
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
-
Loading ...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- minnickup: Hello, I found your forum is www.adotas.com after I have been surfing the internet to be
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
