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IndustryBrains Signs Contextual Ad Agreement with ECT News

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May 5, 2006 

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Sarah Novotny  |

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IndustryBrains Signs Contextual Ad Agreement with ECT News

Contextual advertising solutions provider IndustryBrains today announced a contextual advertising agreement with technology news publisher ECT News Network. Additionally, IndustryBrains has renewed its relationship with investment advisory publication The Motley Fool.

Under its new agreement with ECT News Network, IndustryBrains is providing its solutions on six of ECT News Network’s information technology news and analysis online publications, including the E-Commerce Times TechNewsWorld, LinuxInsider, CRM Buyer, Mac News World.

ECT News Network now joins other online publishers in the IndustryBrains’ Information Technology, such as Ziff Davis, IDG and Tech Web. Meanwhile, The Motley Fool is joined by other sites within IndustryBrains’ Business & Finance vertical category, such as Bankrate, Forbes.com, Investors.com, and BusinessWeek Online

“We were looking for a contextual partner who could help us benefit from the substantial value associated with our established online portfolio of Information Technology publications,” said Ric Kern, ECT News Network’s CEO & Publisher in a press statement. “IndustryBrains’ track record of working with a world-class roster of vertically focused publishers, along with its proven site-specific approach, represents a great fit. We look forward to working together to maximize the value of our online brands while providing substantial benefit for advertisers looking to reach our highly targeted readership online.”

IndustryBrains CEO Erik Matclick adds, “We are very pleased to add another well-established and respected publisher like ECT News Network to our verticals. At the same time, we are equally gratified to renew our relationship with The Motley Fool, as our continued ability to deliver exceptional results for our existing partners is every bit as important to us as developing new relationships

Tags: contextual_targeting, ECT, industrybrains and partnerships

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