Comments on: In the Ever-Changing World of Targeting, What is an Advertiser to Do? http://www.adotas.com/2006/05/in-the-ever-changing-world-of-targeting-what-is-an-advertiser-to-do/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Webster Jorgensen http://www.adotas.com/2006/05/in-the-ever-changing-world-of-targeting-what-is-an-advertiser-to-do/#comment-7451 Webster Jorgensen Tue, 16 May 2006 16:28:24 +0000 http://www.adotas.com/2006/05/in-the-ever-changing-world-of-targeting-what-is-an-advertiser-to-do/#comment-7451 Behavioral targeting has actually been around for along time. For years real estate agents have known that people who have just moved are prime targets for new homes. Granted, there are new ways to implement these old methods of segmenting the market, but overall the types of segmentation haven't changed a whole lot. I did like the search targeting. I had not heard of the one. However, this should be approached carefully. It may not be wise for marketers to develop seperate target segments based on keywords. I think marketers should align their keyword choices with their existing target market. Doing anything else will just get you unqualified traffic. In addition, search engines are beginning to use traffic patterns from keywords as an indication of relevancy and in turn rank. Behavioral targeting has actually been around for along time. For years real estate agents have known that people who have just moved are prime targets for new homes. Granted, there are new ways to implement these old methods of segmenting the market, but overall the types of segmentation haven’t changed a whole lot.

I did like the search targeting. I had not heard of the one. However, this should be approached carefully. It may not be wise for marketers to develop seperate target segments based on keywords. I think marketers should align their keyword choices with their existing target market. Doing anything else will just get you unqualified traffic. In addition, search engines are beginning to use traffic patterns from keywords as an indication of relevancy and in turn rank.

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