iCrossing Appoints New President


iCrossing today announced the appointment of Don Scales to the President and Chief Operating Officer position. Prior to serving on iCrossing’s executive board, Scales became a veteran of the interactive industry as CEO, COO and North American President of Agency.com.

“I am excited about the opportunity to work in tandem with Jeff Herzog to implement his vision for iCrossing,” Scales said of iCrossing’s Founder and former CEO in a press statement. “I believe that iCrossing is raising the bar for interactive agencies and enhancing the position of search as the medium of influence. My goal is to support Jeff’s leadership of the company by growing revenues, expanding our client base and ensuring that we provide superior service to our clients.”

With the appointment, Jeffrey Pruitt becomes the President of Search Operations for iCrossing.

In the past year, iCrossing has been showered with success and praise. It was named 2005’s Agency of the Year for Best Search and one of the Top 25 Interactive Agencies by OMMA: The Magazine of Online Media, Marketing & Advertising (OMMA).


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