How to Generate Leads for the 50-Plus Market
Contrary to popular belief, baby boomers spend more time online than teenagers.
According to recent Pew surveys, the number of online seniors jumped by 47% between 2000 and 2004. This means there are close to 8 million “silver surfers” at the age of 65 or older using the world wide web. About 58% of Americans age 50-64 say they’re hooked up to the net. 69% of wired baby boomers go online during your typical day, and that’s compared with only 56% of all internet users. So why are they online?
• To stay current with news and events
• To research health and medical information
• To stay in touch with family and friends
• To use e-mail
• To send online greeting cards
• To check on stocks and investments
• To research products or services to purchase offline
• To make online shopping purchases
That’s right—to make online shopping purchases. The 50 plus market has over $1.6 trillion in spending power and a net worth that’s nearly twice the U.S. average. In fact, baby boomers are the most affluent market there is. Those aged 50 or better are, and will become even more, a market, social and political force to be reckoned with and hence a very attractive community to a wide range of advertising and marketing sponsors.
With these powerful statistics, companies interested in targeting the baby boomer market must consider online lead generation. The real challenge is to position high-value products and services that match with the 50 plus market internet usage with your company’s sales and marketing process to generate the most qualified leads.
The most profitable online lead generation programs understand it’s a balancing act. Companies must realize they must strike the right balance between attracting interest and qualifying those baby boomer prospects who are most likely to purchase. If the process is too simple, you get an abundance of unqualified leads and an awful conversion rate. If the process is too difficult, the cost per lead will be prohibitive.
Pages: 1 2 next page »
Article Sponsor
More Features
Reader Comments.
No comments yet
Leave a Comment
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Features
- Holiday Hootenanny: Win the Ad WAR November 20th 2008
- When Boomers, Gen Y Collide November 20th 2008
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
Latest News
- Ad Spend Forecast Down Overall, Online Safe for Now November 20th 2008
- Will Bandwidth Limits Kill the Video Ad? November 20th 2008
- Yahoo To Power T-Mobile Portal November 20th 2008
- Jivox Reels in Two New Ad Partners November 20th 2008
- Report: Online Marketing Budgets Grew in ’08 November 20th 2008
- Google’s Lively? Not So Much. November 20th 2008
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
