Hitwise: Video Sites Spike


Hitwise released data yesterday that demonstrates that visits to video search sites have spiked 164 percent.Users on the 10 leading video sites has increased in the past three months from the week ending February 25 to the week ending May 20, 2006.

“The rapid growth of online video sites in the past six months demonstrates a major shift in online behavior,” said LeeAnn Prescott, senior research analyst at Hitwise, in a press release. “The Internet is quickly moving from static web pages to an environment rich with interaction and user generated multimedia content.”

Users of video sharing site YouTube accounted for 43 percent of the visits and ranked 42 among the 500,000 sites tracked by Hitwise.YouTube’s share of visits has increased 160 percent during the last three months, beating out the number two site MySpace Videos, which accounts for 24 percent of visits to video sites.

The data also revealed that traffic to online video sites in linked to social networking sites with MySpace providing more than 20 percent of YouTube’s traffic in February and March before MySpace widely launched its video sharing service.


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