Goodmail to Debut with 15 Top ESPs
Along with the release of its completed reseller agreements, Goodmail Systems, Inc. today announced that fifteen major email service providers (ESPs) have committed to adopting the company’s innovative accreditation service for email marketing.
While the partners vary somewhat widely, many are inclined to financial, retail, media, and nonprofit sectors. They include BlueStreak, Acxiom Digital, e-Dialog, Epsilon Interactive, ExactTarget, Exmplar, Harte-Hanks Postfuture, Premiere Global Services, Responsys, Silverpop, SmartDM, TailoredMail, Yesmail, Whatcounts, and Zustek.
The ESPs were chosen based on their need for greater security measures in email marketing campaigns, as well as their suitability for implementing Goodmail’s two-step process of marketer validation and cryptographically secure stamping.
“Our initial ESP partners are all leaders in providing their clients solutions to address the challenges of deliverability and message effectiveness,” John Ouren, SVP of Sales and Business Development, Goodmail Systems, tells ADOTAS. “Our ESP partners also recognize the increasing importance in restoring trust in the email medium.”
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