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Former Expedia Exec Joins Revenue Science

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May 10, 2006 

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Sarah Novotny  |

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Former Expedia Exec Joins Revenue Science

Behavioral targeting provider Revenue Science announced today that it has named Bill Ruckelshaus, the former Senior VP or strategy and planning at Expedia, as its new Chief Financial Officer. Effective immediately, Ruckelshaus will take over all financial responsibilities of the company.

During his tenure at Expedia, Ruckelshaus managed the development and finance departments, and for the last two years had lead the company’s acquisition and central strategy efforts, spearheaded key partner relationships, and evaluated opportunities for broadening and extending the scope of operations across all Expedia properties, including Expedia.com, Hotels.com, Hotwire.com and TripAdvisor.

“Working at Expedia when the online travel marketplace really exploded, I learned firsthand about the challenges of establishing and maintaining a leadership position during a period of tremendous growth. I am eager to put that experience to work for Revenue Science as it continues to build upon its leadership role in the behavioral targeting marketplace.” said Ruckelshaus in a press statement. “More than anything, I am excited about the opportunity to join the outstanding executive team assembled at Revenue Science.”

Ruckelshaus arrives at Revenue Science with almost twenty years of broad finance, banking and online corporate development experience under his belt. Prior to Expedia and IAC/InterActiveCorp, he served as director of technology mergers and acquisitions for Credit Suisse First Boston Technology Group, where he advised the firm’s software, services and Internet clients in a variety of strategic transactions.

Tags: behavioral_targeting, expedia, hirings and Revenue_Science

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