FM Launches Ad Network
Federated Media Inc. (FM) announced yesterday the launch of its beta version advertiser planning tool, which will help online advertises create, manage and run campaigns on selected blogs. With 70 million page views per month on parenting, technology, and community blogs, FM’s network will offer a new ad platform that will target the web’s most engaged audiences. The online ad tool will also offer instant purchasing as well as categorized and demographically-targeted searches.
“FM’s new platform lets advertisers tune their campaigns to some of the best audiences on the web,” Chas Edwards, VP of Sales and Marketing at Federated Media, said in a press statement. “The platform includes detailed reader demographic information, site profiles, and inventory forecasting. Marketers input their campaign targets, and FM’s search engine returns sites that are best positioned to deliver on that campaign’s objectives.”
FM’s growing network of authors and publishers includes Boing Boing, TechCrunch, Digg.com, Fark.com, and Dooce. Marketers who have tested the new ad tool include Absolut, Adobe, Apple, Budget Rental Car, Citibank, Dreamworks, General Motors, Intel, Lenovo, Microsoft, and Sony.
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