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Eyeblaster Unveils Video Studio Platform

Written on
May 18th 2006
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Eyeblaster has launched its “Video Studio” platform, which aims to simplify and speed up the creation and implementation of video ads so that the ads will be higher quality and have a greater impact. The platform will allow advertisers to run full-screen interactive video with Flash 8, WMV and Flash 7 in any ad format.

The platform is powered by a new MXP component that enables automatic encoding and set-up for optimum quality, which decreases set-up time. Advertisers can also load their best ad and Video Studio will generate four additional bandwidth versions in real-time. This guarantees that each user sees a relevant quality ad. Video Studio also offers customizable video skins and a library of controllers to further customize advertising options.

Zed Media has already successfully used Video Studio during a pre-launch test to create and implement a full screen campaign for the Mission Impossible 3. Patrick Affleck, Account Director Zed Media, UK, said in a statement on the company’s website, “As a premier franchise known for its visual effects and the summer’s first blockbuster, it was important to make a strong, immediate impact online. We decided to use the new full screen video option which was perfect to deliver the maximum visual impression, and Eyeblaster’s new Video Studio ensures that the quality translates into the ultimate visual experience.”



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