Europe’s Young Flock to Mobiles for Web
Not only do 93 percent of European 16-to-24-year olds own mobile phones (and PDAs, & Blackberries), but more than 46 percent use them to surf the Internet, according to a study just released by the European Interactive Advertising Association (EIAA).
“Already, twice as many 16-to-24-year olds are accessing the Internet from their mobile phones compared to the average European user. Television will soon be on all our mobiles, digital radio is already on our television and magazines are increasingly read from our computers. This convergence will only grow, and advertisers need to consider how they adapt their media strategies accordingly,” said EIAA chairman Michael Kleindl in a statement.
The study also found that European 16-to-24-year olds are online more often than average, and spend more than 13 hours a week online. Nearly 48 percent use the Internet every day. The study was conducted via telephone survey in several countries across Europe. Kleindl calls the 16-to-24 audience the “Holy Grail” for advertisers. According to the numbers, the EIAA expects the Nordic countries (Denmark, Finland, Iceland, Norway, and Sweden) to eventually take the lead in mobile Internet use.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
- Pixsy Adds Five New Publishers to Video Network November 19th 2008
- RTC Unveils Personalized Video Solutions for U.S. Market November 19th 2008
- Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board November 19th 2008
- Tech Firms Turn to Social Media To Reach Consumers November 19th 2008
- Boxee Lands $4M for Media Center Product November 18th 2008
- Bango, Adversitement Partnership Combines Web/Mobile Analytics November 18th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Features
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
- Marketing on the Chopping Block: Tips for Survival November 14th 2008
- Mergers and Hackquisitions November 13th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
