eBay Rings in Skype Technology
eBay CEO Meg Whitman announced last week at the company’s Analyst Day that the popular auction site will begin to incorporate Skype’s internet voice technology. Skype’s services will both facilitate easier communication between buyers and sellers on the site and generate new revenue streams with a pay-per-call advertising system.
This move has been anticipated since eBay bought Skype last year for $2.6 billion, with an additional $1.5 billion on the line if the company meets its financial goals by 2008. The company followed a similar template of acquisition and integration with secure monetary services provider PayPal in 2003.
“PayPal created a simple yet incredibly powerful way to handle payments on the Web. Likewise, Skype found a whole new way to deploy voice technology to create the simplest online communications product in the world today,” Whitman stated. “This allows us to mine new opportunities for years to come.”
The new pay-per-lead system will likely welcome advertisers in a variety of vertical categories, such as auto, real estate, and travel.
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