Doppelganger Adopts Dance Moves, Boomboxes, 3D Environments
San-Francisco-based company Doppelganger, formerly Evil Twin Studios, today announced the launch of its flagship property The Lounge featuring the Pussycat Dolls. The site combines Doppelganger’s next-generation 3-D social environment with Interscope Records’ popular musical talent and AOL Instant Messaging technology.
Doppelganger believes young audiences tuned in to online social networking will be attracted to The Lounge, where they can create a customized avatar, move around and interact with others in the environment while listening to new music from Interscope artists.
“What Doppelganger has created an amazing new online experience for music fans,” said Courtney Holt, Head of New Media and Strategic Marketing for Interscope Records, in a press release. “Our audiences are going online in unprecedented numbers. Doppelganger offers an edgy and fun environment to for teens to hang out, share music, chat with their friends, as well as find and buy new products.”
While much of the advertising on The Lounge featuring the Pussycat Dolls is currently devoted to Interscope and the site’s other partners, its 3-D environment affords marketers an innovative opportunity for users to interact with their brand. Ads can be placed on billboards, DJ booths, and dance floors, simulating consumers’ familiar interaction with outdoor advertising.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Complete Seo Tips: [...] See more here: Video: “Build аn SEO Foundation” Excerpt – ADOTAS [...]
