The Walt Disney Internet Group (WDIG) today announced it successfully completed an audit and is compliant with the Interactive Advertising Bureau’s (IAB) online advertising measurement standards, thus earning certification of WDIG’s proprietary methodology for measuring and reporting ad impressions for all of its websites. Disney properties earning this certification include Disney.com, FamilyFun.com, ESPN.com, ABC.com, ABCNEWS.com, Movies.com and SoapNet.com.
The audit was conducted by the Media Rating Council (MRC), earning MRC Accreditation for all of WDIG’s Web properties. The MRC is a non-profit industry association established in 1964 and comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations.
“The Walt Disney Internet Group’s successful MRC Accreditation reinforces our longstanding commitment to measurement accountability of ad impressions on our Internet properties,” said Steve Wadsworth, president, Walt Disney Internet Group in a statement. “We are thrilled to be one of the early companies to receive this Accreditation, and with these annual audits, we will continue to support the IAB and MRC in their efforts to standardize advertising metrics for this medium.”
IAB CEO Greg Stuart adds, “The Walt Disney Internet Group’s leadership and support of the IAB has contributed significantly to the growing momentum of the industry’s adoption of these guidelines. That the company is among the first to earn MRC Accreditation is a reflection of its continued dedication to maintaining integrity with its online advertising partners.”