http://www.adotas.com/2006/05/can-the-click-why-pay-per-call-represents-the-new-breed-of-ad-strategy/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/05/can-the-click-why-pay-per-call-represents-the-new-breed-of-ad-strategy/#comment-13030 Mike’s Blog » Blog Archive » Can the Click: Why Pay-Per-Call Represents the New Breed of Ad … Tue, 04 Jul 2006 14:24:29 +0000 http://www.adotas.com/2006/05/can-the-click-why-pay-per-call-represents-the-new-breed-of-ad-strategy/#comment-13030 [...] Original post by Marc Barach and . [...] [...] Original post by Marc Barach and . [...]

]]> http://www.adotas.com/2006/05/can-the-click-why-pay-per-call-represents-the-new-breed-of-ad-strategy/#comment-7524 Franklin Bali Wed, 17 May 2006 21:40:28 +0000 http://www.adotas.com/2006/05/can-the-click-why-pay-per-call-represents-the-new-breed-of-ad-strategy/#comment-7524 Actually, a leading pay-per-call advertising network platform that uses the rate card (flat fee per category) approach to pay-per-call, like Mr. Garcia alludes to, has been in the marketplace for more than six months: ZiffLeads.com. And Mr. Barach is right on, in terms of the appeal and new channel opportunities for the pay-per-call model. Actually, a leading pay-per-call advertising network platform that uses the rate card (flat fee per category) approach to pay-per-call, like Mr. Garcia alludes to, has been in the marketplace for more than six months: ZiffLeads.com. And Mr. Barach is right on, in terms of the appeal and new channel opportunities for the pay-per-call model.

]]> http://www.adotas.com/2006/05/can-the-click-why-pay-per-call-represents-the-new-breed-of-ad-strategy/#comment-7515 Martin Garcia Wed, 17 May 2006 17:52:13 +0000 http://www.adotas.com/2006/05/can-the-click-why-pay-per-call-represents-the-new-breed-of-ad-strategy/#comment-7515 I think pay per call is great for the publishers but is not so sweet for marketers. A solution that has flat fees and gives priority to every advertiser is just around the corner. I think pay per call is great for the publishers but is not so sweet for marketers. A solution that has flat fees and gives priority to every advertiser is just around the corner.

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